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Veröffentlichungen "Hogreve, Jens"
Anzahl der Einträge: 102.
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Bilstein, Nicola ; Matta, Shashi M. ; Hogreve, Jens:
Unintended Effects of Customer Participation in Recovery : Can Choice Availability be a Remedy?
In: Brown, Tom ; Swaminathan, Vanitha (Hrsg.) : Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015. -
Chicago : Curran Associates, Inc., 2015. - (AMA Educators Proceedings ; 26)
ISBN 978-1-5108-0450-0
(Begutachteter Beitrag / peer-reviewed paper)
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Velleuer, Mirjam ; Hogreve, Jens ; Hübner, Alexander:
A Different Perspective on Service Productivity in Manufacturing Firms.
In: Brown, Tom ; Swaminathan, Vanitha (Hrsg.) : Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015. -
Chicago : Curran Associates, Inc., 2015. -
H-24
. - (AMA Educators Proceedings ; 26)
ISBN 978-1-5108-0450-0
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Frick, Bernd ; Eggert, Andreas ; Hogreve, Jens:
Corporate Reputation and Customers' Value Perceptions: A Dynamic Analysis.
In: Beckmann, Suzanne C. (Hrsg.): The six senses - the essentials of marketing : 39th EMAC Conference, Copenhagen Business School, Department of Marketing, Denmark, 1 - 4 June 2010 ; conference proceedings. -
Copenhagen, Denmark, 2010
ISBN 978-87-92569-01-1
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Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Muenkhoff, Eva:
Industrial Services, Product Innovations, and Firm Profitability: A Longitudinal Analysis.
In: Proceedings of the Frontiers in Service Pre-Conference on Solution Innovations, Karlstad, Sweden, 10.06.2010. -
Karlstad, 2010
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Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Münkhoff, Eva:
Disentangling the Revenue and Cost Implications of the Service Transition : a Latent Growth Analysis.
In: Proceedings of the ISBM 2010 Academic Conference: Advances in B-to-B Marketing, Harvard Business School, Boston, Massachusetts, August 11-12, 2010. -
Boston, USA, 2010
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Garnefeld, Ina ; Münkhoff, Eva ; Hogreve, Jens ; Eggert, Andreas:
Referral reward programs: New customer acquisition by opportunism?
In: Proceedings of The 14th Biennial World Marketing Congress, Academy of Marketing Science (AMS): "Marketing in Transition: Scarcity, Globalism, & Sustainability", Oslo, Norway, July 22-25, 2009. -
Oslo, 2009
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Hogreve, Jens ; Fisk, Raymond P. ; Grove, Stephen J. ; Gabott, M. ; Glinoga, M.:
Service Design Transparency - An Information Economics Insight into Service Theater.
In: Proceedings of the American Marketing Association (AMA) SERVSIG International Service Research Conference, Liverpool, UK, June 5-7, 2008. -
Liverpool, UK : University of Liverpool, 2008
ISBN 978-0-9561122-0-0
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Fließ, Sabine ; Hogreve, Jens:
Mit Dienstleistungsgarantien zur Service Excellence.
In: Gouthier, Matthias H. J. ; Coenen, Christian ; Schulze, Henning S. ; Wegmann, Christoph (Hrsg.): Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag. -
Wiesbaden : Gabler, 2007. - S. 235-254
ISBN 978-3-8349-0688-5 ; 978-3-8349-9544-5
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Kunz, Werner H. ; Hogreve, Jens:
The Impact of Service Literature on Marketing Research : a Co-citation Analysis of the Discipline over Time.
In: Proceedings of the 16th Annual Frontiers in Service Conference, San Francisco, California, USA, October 4-7, 2007. -
San Francisco, CA, USA, 2007
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