Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer’s Co-Production and Willingness-to-Pay

Titelangaben

Bilstein, Nicola ; Fahr, René ; Hogreve, Jens ; Sichtmann, Christina:
Paying for a Higher Workload? An Experimental Investigation of the Relationship Between Customer’s Co-Production and Willingness-to-Pay.
In: Proceedings of the 41st European Marketing Academy (EMAC) Conference, Lisbon, Portugal, May 22 - 25, 2012. - Lissabon, 2012