Veröffentlichungen "Rogova, Natalia"

Artikel

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  Rogova, Natalia ; Matta, Shashi M.:
  The role of identity in digital consumer behavior : a conceptual model and research propositions based on gender.
  In: AMS review : official publication of the Academy of Marketing Science. (5. November 2022).
  ISSN 1869-8182 ; 1869-814x
  10.1007/s13162-022-00237-z
  (Peer-Review-Journal)
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  Matta, Shashi M. ; Rogova, Natalia ; Luna-Cortés, Gonzalo:
  Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries : The moderating role of mindfulness, trust in scientists, and power distance.
  In: Personality and individual differences. 186 (2022) A: 111352. - 7 S.
  ISSN 0191-8869
  10.1016/j.paid.2021.111352
  (Peer-Review-Journal)

Hochschulschrift

• Rogova, Natalia:
  Four essays on consumers' identities in the marketplace.
  Eichstätt ; Ingolstadt, 2024
  (Dissertation, 2024, Katholische Universität Eichstätt-Ingolstadt)

Veranstaltungsbeitrag (unveröffentlicht)

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  Rogova, Natalia ; Matta, Shashi M.:
  A Conceptual Model of Gender Identity in Consumer Behavior : a Self-Categorization and Identity Signaling Approach.
  2022
  Veranstaltung: 2022 AMA Winter Academic Conference, Las Vegas, NV.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Paper)
• Matta, Shashi M. ; Palmiotti, Grazia Pia ; Rogova, Natalia:
  Emulating Success or Learning from Failure? The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors.
  2020
  Veranstaltung: AMA Winter Educators’ Conference, 14.-16.02.2020, San Diego, Kalifornien.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Poster)
• Matta, Shashi M. ; Palmiotti, Grazia Pia ; Rogova, Natalia:
  The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors.
  2019
  Veranstaltung: Frontiers in Service Conference, AMA, 19.-21.07.2019, Singapur.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)