Veröffentlichungen "Rogova, Natalia"

Rogova, Natalia:
Four essays on consumers' identities in the marketplace.
Eichstätt ; Ingolstadt, 2024
(Dissertation, 2024, Katholische Universität Eichstätt-Ingolstadt)

Rogova, Natalia ; Matta, Shashi M.:
The role of identity in digital consumer behavior : a conceptual model and research propositions based on gender.
In: AMS review : official publication of the Academy of Marketing Science. (5. November 2022).
ISSN 1869-8182 ; 1869-814x
10.1007/s13162-022-00237-z
(Peer-Review-Journal)

Rogova, Natalia ; Matta, Shashi M.:
A Conceptual Model of Gender Identity in Consumer Behavior : a Self-Categorization and Identity Signaling Approach.
2022
Veranstaltung: 2022 AMA Winter Academic Conference, Las Vegas, NV.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Paper)

Matta, Shashi M. ; Rogova, Natalia ; Luna-Cortés, Gonzalo:
Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries : The moderating role of mindfulness, trust in scientists, and power distance.
In: Personality and individual differences. 186 (2022) A: 111352. - 7 S.
ISSN 0191-8869
10.1016/j.paid.2021.111352
(Peer-Review-Journal)

Matta, Shashi M. ; Palmiotti, Grazia Pia ; Rogova, Natalia:
Emulating Success or Learning from Failure? The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors.
2020
Veranstaltung: AMA Winter Educators’ Conference, 14.-16.02.2020, San Diego, Kalifornien.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Poster)

Matta, Shashi M. ; Palmiotti, Grazia Pia ; Rogova, Natalia:
The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors.
2019
Veranstaltung: Frontiers in Service Conference, AMA, 19.-21.07.2019, Singapur.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)