Veröffentlichungen "Kerath, Alina"

Gelbrich, Katja ; Miederer, Sandra ; Kerath, Alina ; Roschk, Holger:
Can machines replace human service employees? A meta-analysis on customer responses to robotic vs. human agents.
2023
Veranstaltung: Frontiers in Service Conference, 15.-18. Juni 2023, Maastricht, Netherlands.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Paper)

Gelbrich, Katja ; Miederer, Sandra ; Kerath, Alina ; Roschk, Holger:
Can robotic agents serve customers like a human? A meta-analysis on customer responses to robotic vs. human agents.
2023
Veranstaltung: The 18th International Research Symposium on Service Excellence in Management (QUIS), 20.-23. Juni 2023, Hanoi, Vietnam.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Präsentation)

Gelbrich, Katja ; Kerath, Alina ; Chun, HaeEun Helen:
Matching Digital Companions with Customers : The Role of Perceived Similarity.
In: Psychology & Marketing. 40 (2023) 11. - S. 2291-2305.
ISSN 1520-6793 ; 0742-6046
10.1002/mar.21893
(Peer-Review-Journal)

Gelbrich, Katja ; Kerath, Alina ; Chun, H.:
Digital companions in marketing : the crucial roles of perceived similarity and perceived humanlikeness in driving of customer outcomes.
2022
Veranstaltung: AIRSI2022 Conference, 11.-13. Juli 2022, Zaragoza, Spain.
(Veranstaltungsbeitrag: Videokonferenz, Präsentation)

Gelbrich, Katja ; Chun, HaeEun Helen ; Kerath, Alina ; Hagel, Julia:
Increasing customer outcomes through virtual companions in digital services.
2022
Veranstaltung: 12th International AMA SERVSIG conference, 16.-18. Juni 2022, Glasgow, UK.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Moderation/Leitung)

Gelbrich, Katja ; Chun, H. ; Kerath, Alina ; Hagel, Julia:
Imbuing digital services with a human touch : the positive effects of digital companions.
2021
Veranstaltung: 17th International Research Symposium on Advancing Service Research and Practice (QUIS), 12.-15. Januar 2022, Valencia, Spanien.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Präsentation)