Veröffentlichungen "Fleischer, Hannes"

2020

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  Fleischer, Hannes:
  Customer experience in B2C and B2B interactions : a holistic and multidimensional perception.
  2020
  urn:nbn:de:bvb:824-opus4-6138
  (Dissertation, 2020, Katholische Universität Eichstätt-Ingolstadt)
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  Wünderlich, Nancy ; Hogreve, Jens ; Chowdhury, Ilma Nur ; Fleischer, Hannes ; Mousavi, Sahar ; Rötzmeier-Keuper, Julia ; Sousa, Rui:
  Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys.
  In: Journal of business research : JBR. 116 (2020). - S. 377-386.
  ISSN 0148-2963
  10.1016/j.jbusres.2019.07.027
  (Peer-Review-Journal)
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  Fleischer, Hannes:
  Stereotypes in Services – A Research Synthesis to Move from Scattered Insights to Generalizable Knowledge.
  In: Journal of service management research : SMR. 4 (2020) 4. - S. 216-236.
  ISSN 2511-8676
  10.15358/2511-8676-2020-4-216
  (Peer-Review-Journal)
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  Hogreve, Jens ; Fleischer, Hannes:
  The Business-to-Business Customer Experience : an Aggregated Company Experience Based on Multiple Department and Employee Journeys.
  In: Roth, Stefan ; Horbel, Chris ; Popp, Bastian (Hrsg.): Perspektiven des Dienstleistungsmanagements. - Wiesbaden : Springer, 2020. - S. 499-517
  ISBN 978-3-658-28671-2
  10.1007/978-3-658-28672-9_25