Identity-creating values as a basis for the integrated promotion? - The case of Ingolstadt - AUDI AG Partnership

Titelangaben

Pechlaner, Harald ; Fischer, Elisabeth ; Go, Frank M.:
Identity-creating values as a basis for the integrated promotion? - The case of Ingolstadt - AUDI AG Partnership.
In: Keller, Peter ; Bieger, Thomas (Hrsg.): Marketing Efficiency in Tourism : coping with volatile demand. - Berlin : ESV-Verlag, 2006. - S. 231-242. - (International tourism research and concepts ; 1)
ISBN 3-503-09724-4