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Strategies and measures directed towards overtourism: a perspective of European DMOs

Titelangaben

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Eckert, Christian ; Zacher, Daniel ; Pechlaner, Harald ; Namberger, Philipp ; Schmude, Jürgen:
Strategies and measures directed towards overtourism: a perspective of European DMOs.
In: International journal of tourism cities. 5 (2019) 4. - S. 639-655.
ISSN 2056-5607

Volltext

Volltext Link zum Volltext (externe URL):
https://doi.org/10.1108/IJTC-12-2018-0102

Kurzfassung/Abstract

Purpose
Due to both the new quality and intensity overtourism discussions have received, it is time to examine the question concerning the consequences this development has on destination level and how destinations can adjust their strategies for future development. This is especially important to consider, since overtourism can be seen as a fundamental issue for tourism development. First measures taken within destinations show that reactions are taking place, e.g. through access restrictions of frequently visited places. The purpose of this paper is to identify future-oriented strategies and to derive concrete measures in order to deal with overtourism on a destination level.
Design/methodology/approach
In total, 19 qualitative interviews with European destination managers were conducted and evaluated via the qualitative analysis method GABEK® with WinRelan® software.
Findings
The results show that various stakeholders are involved in overtourism, with the destination management organization being the central actor to deal with issues. It is challenging to choose between different strategies and measures, which always have to be considered in relation to the specific conditions of a destination and the perception level of overtourism. In order to face current developments, the initiation of a stakeholder dialog can be seen as a promising factor, but also as a challenging task.
Originality/value
Currently, a “wait-and-see-attitude” exists, where well-known destinations are cited as negative examples, but a serious examination related to one’s own destination has not yet been developed. This consideration should be seen as a prerequisite for future-oriented destination development, which takes the local population into account.

Weitere Angaben

Publikationsform:Artikel
Schlagwörter:Carrying capacity, Measures, Strategies, DMO, Overtourism, Destination development
Sprache des Eintrags:Englisch
Institutionen der Universität:Mathematisch-Geographische Fakultät > Geographie > Lehrstuhl Tourismus mit Zentrum für Entrepreneurship
Wirtschaftswissenschaftliche Fakultät > Betriebswirtschaftslehre > Lehrstuhl Tourismus mit Zentrum für Entrepreneurship
DOI / URN / ID:10.1108/IJTC-12-2018-0102
Open Access: Freie Zugänglichkeit des Volltexts?:Nein
Peer-Review-Journal:Ja
Verlag:Emerald
Die Zeitschrift ist nachgewiesen in:
Titel an der KU entstanden:Ja
KU.edoc-ID:23789
Eingestellt am: 29. Jan 2020 12:15
Letzte Änderung: 31. Dez 2021 13:39
URL zu dieser Anzeige: https://edoc.ku.de/id/eprint/23789/
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