Blättern nach Verlage

Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Muenkhoff, Eva:
Assessing the Long-term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.
In: 2011 AMA Winter Marketing Educators' Conference : Marketing theory and applications ; Proceedings. - Chicago, Ill. : American Marketing Association, 2011
ISBN 0-87757-344-1

Hogreve, Jens ; Bilstein, Nicola ; Möller, Sabine ; Sichtmann, Christina:
Turning Lurkers into Value Creators – An Investigation of Transaction-Based Online Communities.
In: 2011 AMA Winter Marketing Educators' Conference : Marketing theory and applications ; Proceedings. - Chicago, Ill. : American Marketing Association, 2011
ISBN 0-87757-344-1

Gelbrich, Katja ; Roschk, Holger:
An Overview over Post-Complaint Behavior.
In: Brown, James R. (Hrsg.): Enhancing knowledge development in marketing : AMA Summer Educators' Conference 2008. - Chicago, Ill. : American Marketing Association, 2008. - S. 203-215. - (AMA educators' proceedings ; 19)
ISBN 978-1-60560-618-7

Gelbrich, Katja:
Emotional Responses to Critical Incidents : Anger and Helplessness in Techology-Based Service Encounters.
In: Mohr, Jakki ; Fisher, Robert (Hrsg.): Enhancing Knowledge Development in Marketing : 2007 AMA Educators` Proceedings. - Chicago, Ill. : American Marketing Association, 2007. - S. 96-97. - (AMA educators' proceedings ; 18)
ISBN 0-87757-327-1