Veröffentlichungen "Hettich, Alexander"

2021

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  Hogreve, Jens ; Matta, Shashi M. ; Hettich, Alexander ; Reczek, Rebecca:
  How Do Social Norms Influence Parents’ Food Choices for Their Children? : The Role of Social Comparison and Implicit Self-Theories.
  In: Journal of retailing. 97 (2021) 2. - S. 173-190.
  ISSN 0022-4359 ; 1873-3271
  10.1016/j.jretai.2020.05.002
  (Peer-Review-Journal)

2020

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  Hettich, Alexander:
  Extending the research on service management : essays on choice, automation and quality measurement in the service environment.
  2020
  urn:nbn:de:bvb:824-opus4-6594
  (Dissertation, 2020, Katholische Universität Eichstätt-Ingolstadt)

2019

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  Hogreve, Jens ; Matta, Shashi M. ; Hettich, Alexander ; Reczek, Rebecca:
  Parental Choice of Healthy Food for Children : The Role of Social Comparison, Implicit Self-Theories and Social Norms.
  2019
  Veranstaltung: AMA (American Marketing Association) Winter Educators’ Conference, February 2019, Austin, Texas.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)
• Hogreve, Jens ; Hettich, Alexander ; Reczek, Rebecca ; Matta, Shashi M.:
  Parental Choice of Healthy Food for Children : The Role of Social Comparison, Implicit Self-Theories and Social Norms.
  2019
  Veranstaltung: Beyond Borders and Boundaries: Bridging Theory and Practice in Creating Social Good, Ashoka U Pre-conference, 20.02.2019, San Diego.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)

2017

• Hettich, Alexander:
  Friend or Foe? : An Exploratory Analysis of Employees’ Attitudes Towards Self-Service Technologies.
  In: Büttgen, Marion (Hrsg.): Beiträge zur Dienstleistungsforschung 2016. - Wiesbaden : Springer Gabler, 2017. - S. 187-212. - (Fokus Dienstleistungsmarketing)
  ISBN 978-3-658-16463-8 ; 978-3-658-16464-5

2014

• Hettich, Alexander ; Hogreve, Jens:
  Helping Hand or Job Rival? : Unveiling the Paradox of Employees attitude and Behavior towards the Use Self Service Technology in Service Encounters.
  2014
  Veranstaltung: 23rd Annual Frontiers in Services Conference, 26.06. - 29.06.2014, Miami, FL, USA.
  (Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Paper)