Veröffentlichungen "Gäthke, Daniel"

2016

• Gelbrich, Katja ; Stedham, Yvonne ; Gäthke, Daniel:
  Cultural Discrepancy and National Corruption: Investigation the Difference between Cultural Values and Practices and Its Relationship to Corrupt Behavior.
  In: Business ethics quarterly. 26 (2016) 2.
  ISSN 1052-150x ; 2153-3326
  (Peer-Review-Journal)

2013

• Gäthke, Daniel:
  Kulturelle Diskrepanz und nationale Korruption.
  Hamburg : Kovač, 2013. - 280 S. - (Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis ; 383)
  ISBN 978-3-8300-7445-8
  (Dissertation, 2013, Katholische Universität Eichstätt-Ingolstadt)

2012

• Gelbrich, Katja ; Gäthke, Daniel ; Westjohn, Stanford A.:
  Anthropomorphism and Allegory in Advertising Across Cultures : Effects on Memory and Persuasion.
  In: Journal of Euromarketing. 21 (2012) 4. - S. 174-191.
  ISSN 1049-6483 ; 1528-6967
  (Peer-Review-Journal)
• Gelbrich, Katja ; Gäthke, Daniel ; Westjohn, Stanford A.:
  The Effectiveness of Absurdity in Advertising Across Cultures.
  In: Journal of Promotion Management. (2012). - S. 1-26.
  ISSN 1049-6491 ; 1540-7594
  (Peer-Review-Journal)

2011

• Gelbrich, Katja ; Gäthke, Daniel ; Westjohn, Stanford A.:
  The effects of absurd ads on memory and persuasion across cultures.
  In: MacCarthy, Martin (Hrsg.): Australia New Zealand Marketing Academy Conference 2011 : marketing in the age of consumerism: Jekyll or Hyde? ; proceedings ; 28-30 November 2011, Perth, Western Australia. - Perth : School of Marketing, Faculty of Business & Law, Tourism and Leisure, Edith Cowan University, 2011. - S. 1-11
  ISBN 978-0-646-56330-5
  (Begutachteter Beitrag / peer-reviewed paper)