Veröffentlichungen "Blaurock, Marah"

2026

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  Zechiel, Felix ; Blaurock, Marah ; Büttgen, Marion:
  What does it take to buy in brick-and-mortar secondhand fashion stores? : A non-user segmentation with recommendations considering current secondhand retail trends.
  In: Journal of retailing and consumer services. 88 (Januar 2026): 104501.
  ISSN 0969-6989
  10.1016/j.jretconser.2025.104501
  (Peer-Review-Journal)

2025

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  Zabel, Sarah ; Blaurock, Marah ; Büttgen, Marion ; Otto, Siegmar:
  Understanding and Enhancing Human-Voice Assistant Collaboration : Developing and Validating a Collaboration Intensity Scale.
  In: International journal of human computer interaction. (April 2025).
  ISSN 1532-7590 ; 1044-7318
  10.1080/10447318.2025.2491790
  (Peer-Review-Journal)
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  Blaurock, Marah ; Zechiel, Felix ; Büttgen, Marion:
  Tackling Inequalities and Social Divide – Moving the Marketing Discipline Toward Social Sustainability.
  2025