im PublikationsserverTitelangaben
Scherle, Nicolai ; Pillmayer, Markus:
The Internationalisation process of the Jordanian tourism industry and the role of reputation management.
In: CAUTHE 2012: The new golden age of tourism and hospitality : Proceedings of the 22nd Annual Conference. Book 2. -
Melbourne, Vic. : La Trobe University, 2012. - S. 549-552
ISBN 9780987050724
Volltext
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Link zum Volltext (externe URL): http://search.informit.com.au/documentSummary;dn=2... |
Kurzfassung/Abstract
This project focuses on the analysis of the internationalisation of SMEs in the Middle East, which continues to be a tourist destination for Westerners in spite of major political and other crises (VORLAUFER 1993). The so called Helsinki School (LUOSTARINEN 1979), which offers a theoretical framework for the project, views internationalisation as a process whereby actors undergo a gradual or incremental adaptation to changing local, sectoral and global conditions.
Weitere Angaben
| Publikationsform: | Aufsatz in einem Buch |
|---|---|
| Institutionen der Universität: | Mathematisch-Geographische Fakultät > Geographie > Arbeitsgruppe Humangeographie |
| Titel an der KU entstanden: | Ja |
| KU.edoc-ID: | 9185 |
Letzte Änderung: 30. Mai 2012 17:32
URL zu dieser Anzeige: https://edoc.ku.de/id/eprint/9185/
