Developing Event Marketing Strategies with Mobile Telephone Position Data: Case Study with Lindora Agricultural Fair in Estonia

Titelangaben

Ahas, Rein ; Pechlaner, Harald ; Nilbe, Kati:
Developing Event Marketing Strategies with Mobile Telephone Position Data: Case Study with Lindora Agricultural Fair in Estonia.
In: Larson, Mia ; Vujicic, Sanja (Hrsg.): European Cities Marketing Annual Conference & General Assembly, 17-20 June 2009, "Events and Meetings in the City" : Conference Proceedings, Research Symposium, 17 June 2009. - Göteborg : Centre for Tourism, University of Gothenburg, 2009. - S. 80-90
ISBN 978-91-978258-0-1