Measuring the digital maturity of tourism businesses in Slovenia

Kurzfassung/Abstract

The rapid advancement of digital technologies has underscored the need for robust, timely, and detailed tourism data to inform policy and business decisions. This paper provides a detailed review of selected international and national indicator sets, surveys, and self-assessment tools from the tourism sector and wider economy designed to measure the digital uptake of businesses. The analysis reveals that while existing indicators on digitalisation cover a range of digital tools and skills, key areas such as the assessment of digital strategy and culture are often missing. Furthermore, it highlights the need to tailor indicators to address the unique requirements and characteristics of tourism businesses and identifies a list of potential indicators to measure their digital maturity. The paper concludes by outlining a number of policy considerations to facilitate the evaluation and selection of indicators to measure the digital maturity of tourism businesses and identifies potential areas of future work.