Suche nach Personen

plus im Publikationsserver
plus bei BASE
plus bei Google Scholar

Daten exportieren


Digital technologies and privacy : state of the art and research directions


Verfügbarkeit überprüfen

Scarpi, Daniele ; Pizzi, Gabriele ; Matta, Shashi M.:
Digital technologies and privacy : state of the art and research directions.
In: Psychology & Marketing. 39 (2022) 9. - S. 1687-1697.
ISSN 1520-6793 ; 0742-6046


Open Access
Text (PDF)
Verfügbar unter folgender Lizenz: Creative Commons: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) Creative Commons: Namensnennung, nicht kommerziell, keine Bearbeitung (CC BY-NC-ND 4.0) .

Download (1MB) | Vorschau
Volltext Link zum Volltext (externe URL):


Digital technologies have transformed every aspect of marketing and have brought consumer privacy front and center of research and discourse over the last two decades. Whereas companies and consumers have arguably benefited through the availability and use of data made possible by digitalization, consumer privacy-related concerns raise compelling questions that researchers, companies, and policymakers are addressing. In this review paper, we review privacy related to digital technologies in marketing, highlighting the constantly evolving nature of the field. We provide an overview of the rich contributions made by the articles in the special issue on digital technologies and privacy, and the original insights they provide for researchers and practitioners in four domains—communication, retailing, pricing, and product personalization. We identify and outline future research directions in each of these four domains to expand our understanding of privacy at the intersection of psychology and marketing by motivating new scholarly research and providing actionable insights to managers and policymakers.

Weitere Angaben

Sprache des Eintrags:Englisch
Institutionen der Universität:Wirtschaftswissenschaftliche Fakultät > Betriebswirtschaftslehre > Business Administration, Innovation & Creativity
DOI / URN / ID:10.1002/mar.21692
Open Access: Freie Zugänglichkeit des Volltexts?:Ja
Verlag:Wiley Interscience
Die Zeitschrift ist nachgewiesen in:
Titel an der KU entstanden:Ja
Eingestellt am: 11. Okt 2023 12:17
Letzte Änderung: 11. Okt 2023 12:17
URL zu dieser Anzeige:
AnalyticsGoogle Scholar