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Buzzword – Foreign word – Keyword: The Innovation term in german media

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Schützeneder, Jonas:
Buzzword – Foreign word – Keyword: The Innovation term in german media.
In: Journal of innovation management. 10 (2022) 1. - 19 S.
ISSN 2183-0606

Volltext

Open Access
Volltext Link zum Volltext (externe URL):
https://doi.org/10.24840/2183-0606_0010.001_0001

Kurzfassung/Abstract

The term "innovation" has been a buzzword in public communication for decades. Between advertising,products and processes, various dimensions run with and against each other. This study is an attempt todevelop a more systematic approach to the concept and above all the term of innovation and thereforelooks at the german media coverage of innovation. The time period of 20 years and the focus on fiveleading newspapers and magazines made it possible to obtain a total sample of 127,182 articles, which wereinvestigated through an automated content analysis. This provides a specific view of the context, actorsand relationships that have developed around the term of innovation. The specific question is how theterm innovation has been used within media coverage over the time span of the last 20 years in Germanyand which areas, actors and companies are directly linked to it. The analysis shows that innovation isinterpreted as the central currency of economic perspectives, represents a weighty evaluation criterionfor politicians and, above all, is used as a permanent evaluation of Germany as a business location ininternational comparison

Weitere Angaben

Publikationsform:Artikel
Schlagwörter:Innovation; Innovation Communication; Media; Journalism Studies.
Sprache des Eintrags:Englisch
Institutionen der Universität:Sprach- und Literaturwissenschaftliche Fakultät > Journalistik > Lehrstuhl für Journalistik mit Schwerpunkt Innovation und Transformation
DOI / URN / ID:10.24840/2183-0606_0010.001_0001
Open Access: Freie Zugänglichkeit des Volltexts?:Ja
Peer-Review-Journal:Ja
Verlag:Universidade do Porto, Faculdade de Engenharia (FEUP)
Die Zeitschrift ist nachgewiesen in:
Titel an der KU entstanden:Ja
KU.edoc-ID:30019
Eingestellt am: 14. Apr 2022 10:34
Letzte Änderung: 23. Jun 2023 14:12
URL zu dieser Anzeige: https://edoc.ku.de/id/eprint/30019/
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