Buzzword – Foreign word – Keyword: The Innovation term in german media

Kurzfassung/Abstract

The term "innovation" has been a buzzword in public communication for decades. Between advertising,products and processes, various dimensions run with and against each other. This study is an attempt todevelop a more systematic approach to the concept and above all the term of innovation and thereforelooks at the german media coverage of innovation. The time period of 20 years and the focus on fiveleading newspapers and magazines made it possible to obtain a total sample of 127,182 articles, which wereinvestigated through an automated content analysis. This provides a specific view of the context, actorsand relationships that have developed around the term of innovation. The specific question is how theterm innovation has been used within media coverage over the time span of the last 20 years in Germanyand which areas, actors and companies are directly linked to it. The analysis shows that innovation isinterpreted as the central currency of economic perspectives, represents a weighty evaluation criterionfor politicians and, above all, is used as a permanent evaluation of Germany as a business location ininternational comparison

Forschungsprojekte

Innovationskommunikation in Deutschland

Innovationen im Journalismus in demokratischen Gesellschaften: Index, Einfluss und Voraussetzungen im internationalen Vergleich. Journalism Innovation in Democratic Societies (JoIn-DemoS)