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Patterns of structural and sequential ambidexterity in cross-border media management

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Nölleke-Przybylski, Pamela ; von Rimscha, M. Bjørn ; Möller, Johanna E. ; Voci, Denise ; Altmeppen, Klaus-Dieter ; Karmasin, Matthias:
Patterns of structural and sequential ambidexterity in cross-border media management.
In: Journal of media business studies. 16 (2019) 2. - S. 126-152.
ISSN 1652-2354 ; 2376-2977

Volltext

Open Access
Volltext Link zum Volltext (externe URL):
https://doi.org/10.1080/16522354.2019.1619965

Kurzfassung/Abstract

Organisational ambidexterity – the ability of a company to successfully link exploitation and exploration – is a fruitful approach for cross-border management. It is a crucial concept for media companies that, because of the dual (cultural and economic) character of their products, need to reconcile strategies of mere expansion with local customisation when engaging across borders. Drawing on semi-structured interviews with international media managers, this article captures patterns of ambidextrous strategising and organising in cross-border media activities. The article focuses on digitisation, which has altered the opportunities for balancing exploration and exploitation in internationalisation. The analysis reveals how, in this context, exploitation takes centre stage and how patterns of ambidexterity differ significantly depending on the media type and the background of the company.

Weitere Angaben

Publikationsform:Artikel
Sprache des Eintrags:Englisch
Institutionen der Universität:Sprach- und Literaturwissenschaftliche Fakultät > Journalistik > Lehrstuhl für Journalistik II
DOI / URN / ID:10.1080/16522354.2019.1619965
Open Access: Freie Zugänglichkeit des Volltexts?:Ja
Peer-Review-Journal:Ja
Titel an der KU entstanden:Ja
KU.edoc-ID:23405
Eingestellt am: 11. Nov 2019 11:49
Letzte Änderung: 31. Dez 2021 17:28
URL zu dieser Anzeige: https://edoc.ku.de/id/eprint/23405/
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