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Audience Engagement in a Post-Truth Age. What it means and how to learn the activities connected with it


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Meier, Klaus ; Kraus, Daniela ; Michaeler, Edith:
Audience Engagement in a Post-Truth Age. What it means and how to learn the activities connected with it.
In: Digital Journalism. 6 (2018) 8. - S. 1052-1063.
ISSN 2167-0811 ; 2167-082x


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In any discussion about a “post-truth age,” the audience is both part of the problem and part of the solution. The authority of journalism is called into question if everyone can participate in generating and spreading verified and unverified, relevant and irrelevant “news.” At the same time, journalism can integrate the audience into the editorial process and dialogue in an unprecedented variety of ways, thereby disclosing the way journalism works and raising awareness for the difference between journalism and any form of mis- and disinformation. Thus “Audience Engagement” is becoming a key factor for journalism in a post-truth era. This article analyses dimensions of audience engagement in a holistic sense. Key findings were gathered through interviews with practitioners within the innovative training format “Learning Lab Audience Engagement.” Factors for a successful audience engagement comprise a paradigm shift away from a “lecturing” towards a “dialogue” approach. This approach changes not only journalism, media and newsroom cultures: Educational institutions have to change their attitude accordingly. The experience of the participants suggests that a broad understanding of media and training organisations alike as “engaging organisations” brings with it several challenges and limitations but can help to raise trust.


Audience Engagement

Weitere Angaben

Schlagwörter:audience engagement; editorial analytics; journalism training and education; media accountability; membership; participation; storytelling
Sprache des Eintrags:Englisch
Institutionen der Universität:Sprach- und Literaturwissenschaftliche Fakultät > Journalistik > Lehrstuhl für Journalistik mit Schwerpunkt Innovation und Transformation
DOI / URN / ID:10.1080/21670811.2018.1498295
Open Access: Freie Zugänglichkeit des Volltexts?:Nein
Verlag:Routledge, Taylor & Francis Group
Die Zeitschrift ist nachgewiesen in:
Titel an der KU entstanden:Ja
Eingestellt am: 16. Okt 2018 12:04
Letzte Änderung: 24. Jan 2022 21:51
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