Service Design Transparency - An Information Economics Insight into Service Theater

Titelangaben

Hogreve, Jens ; Fisk, Raymond P. ; Grove, Stephen J. ; Gabott, M. ; Glinoga, M.:
Service Design Transparency - An Information Economics Insight into Service Theater.
In: Proceedings of the American Marketing Association (AMA) SERVSIG International Service Research Conference, Liverpool, UK, June 5-7, 2008. - Liverpool, UK : University of Liverpool, 2008
ISBN 978-0-9561122-0-0