Understanding Service Guarantees: How Do They Actually Influence Consumer Behavior?

Titelangaben

Hogreve, Jens ; Fließ, Sabine ; Gremler, Dwayne D.:
Understanding Service Guarantees: How Do They Actually Influence Consumer Behavior?
In: Proceedings of the American Marketing Association (AMA) SERVSIG International Service Research Conference, Porto, Portugal, June 17-19, 2010. - Porto, 2010