Blättern nach Zeitschriften

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  Gelbrich, Katja ; Gäthke, Jana ; Hübner, Alexander:
  Rewarding Customers Who Keep a Product: How positive Reinforcement Affects Customers' Product Return Decision in Online Retailing.
  In: Psychology & marketing. 34 (2017) 9. - S. 853-867.
  ISSN 1520-6793 ; 0742-6046
  10.1002/mar.21027
  (Peer-Review-Journal)

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  Pizzi, Gabriele ; Matta, Shashi M. ; Caboni, Federica ; Stewart, David W.:
  Immersive and Generative Technology : New Tools for Marketing, New Tools for Consumer Response.
  In: Psychology & marketing. (8. September 2025).
  ISSN 1520-6793 ; 0742-6046
  10.1002/mar.70036
  (Peer-Review-Journal)

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  Yoganathan, Vignesh ; Osburg, Victoria-Sophie ; Bartikowski, Boris:
  Building better employer brands through employee social media competence and online social capital.
  In: Psychology & marketing. 38 (2021) 3. - S. 524-536.
  ISSN 1520-6793 ; 0742-6046
  10.1002/mar.21451
  (Peer-Review-Journal)
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  Yoganathan, Vignesh ; Osburg, Victoria-Sophie ; Stevens, Callum James:
  Freedom and giving in game streams : a Foucauldian exploration of tips and donations on Twitch.
  In: Psychology & marketing. 38 (2021) 6. - S. 1001-1013.
  ISSN 1520-6793 ; 0742-6046
  10.1002/mar.21483
  (Peer-Review-Journal)