Blättern nach Zeitschriften

Gelbrich, Katja ; Roschk, Holger ; Miederer, Sandra ; Kerath, Alina:
Automated versus Human Agents : A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies.
In: Journal of Marketing. (9. Mai 2025).
ISSN 0022-2429
10.1177/00222429251344139
(Peer-Review-Journal)

Hogreve, Jens ; Iseke, Anja ; Derfuss, Klaus G. ; Eller, Tönnjes F.:
The Service–Profit Chain: a Meta-Analytic Test of a Comprehensive Theoretical Framework.
In: Journal of Marketing. 81 (2017) 3. - S. 41-61.
ISSN 0022-2429
10.1509/jm.15.0395
(Peer-Review-Journal)