Forschungsprojekt
Erfolgsfaktoren von Kinofilmen (Projekt-ID: 1777)

Artikel

• Roschk, Holger ; Große, Sebastian:
  Talking about Films : Word-of-Mouth Behavior and the Network of Success Determinants of Motion Pictures.
  In: Journal of Promotion Management. 19 (2013) 3. - S. 299-316.
  ISSN 1049-6491 ; 1540-7594
  (Peer-Review-Journal)

Aufsatz in einem Buch

• Roschk, Holger ; Große, Sebastian:
  Motion Pictures: Integrating Word-of-Mouth into the Network of Success Determinants.
  In: MacCarthy, Martin (Hrsg.): Australia New Zealand Marketing Academy Conference (ANZMAC) 2011 : marketing in the age of consumerism: Jekyll or Hyde? ; proceedings ; 28-30 November 2011, Perth, Western Australia. - Perth : School of Marketing, Faculty of Business & Law, Tourism and Leisure, Edith Cowan University, 2011
  ISBN 978-0-646-56330-5
  (Begutachteter Beitrag / peer-reviewed paper)