Forschungsprojekt
Management industrieller Dienstleistungen

Aufsatz in einem Buch

• Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Muenkhoff, Eva:
  Assessing the Long-term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.
  In: 2011 AMA Winter Marketing Educators' Conference : Marketing theory and applications ; Proceedings. - Chicago, Ill. : American Marketing Association, 2011
  ISBN 0-87757-344-1
• Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Münkhoff, Eva:
  Disentangling the Revenue and Cost Implications of the Service Transition : a Latent Growth Analysis.
  In: Proceedings of the ISBM 2010 Academic Conference: Advances in B-to-B Marketing, Harvard Business School, Boston, Massachusetts, August 11-12, 2010. - Boston, USA, 2010
• Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Muenkhoff, Eva:
  Industrial Services, Product Innovations, and Firm Profitability: A Longitudinal Analysis.
  In: Proceedings of the Frontiers in Service Pre-Conference on Solution Innovations, Karlstad, Sweden, 10.06.2010. - Karlstad, 2010