Veröffentlichungen "Laugwitz, Nicola"

Aufsatz in einem Buch

• Laugwitz, Nicola ; Hogreve, Jens ; Sichtmann, Christina ; Möller, Sabine:
  Turning Lurkers into Contributors – What Drives Co-Production Performance in Online Communities?
  In: Proceedings of the 19th Annual Frontiers in Service Conference, June 10-13, 2010. - Karlstad, Sweden, 2010
• Hogreve, Jens ; Laugwitz, Nicola ; Fahr, René ; Sichtmann, Christina:
  Degrees of Co-Production and Willingness-to-Pay: An Experimental Investigation.
  In: Proceedings of the 4th German-French-Austrian Conference on Quantitative Marketing: "New Directions - New Insights", 16. - 18.9.2010. - Wien, 2010
• Laugwitz, Nicola ; Hogreve, Jens ; Sichtmann, Christina ; Möller, Sabine:
  What drives Co-Production Performance? An Empirical Investigation of Online-Communities.
  In: Proceedings of the American Marketing Association (AMA) SERVSIG International Service Research Conference, Porto, Portugal, June 17-19, 2010. - Porto, 2010