Veröffentlichungen "Bischoff, Pirmin"

Artikel

• 

  Bischoff, Pirmin:
  Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences.
  In: Industrial Marketing Management. 112 (2023). - S. 160-174.
  ISSN 0019-8501 ; 1873-2062
  10.1016/j.indmarman.2023.05.013
  (Peer-Review-Journal)
• 

  Bischoff, Pirmin ; Hogreve, Jens ; Elgeti, Laura ; Kleinaltenkamp, Michael:
  How salespeople adapt communication of customer value propositions in business markets.
  In: Industrial Marketing Management. 114 (2023). - S. 226-242.
  ISSN 0019-8501 ; 1873-2062
  10.1016/j.indmarman.2023.08.009
  (Peer-Review-Journal)

Hochschulschrift

• Bischoff, Pirmin:
  Customer value : a holistic view of the concept and its implementation in industrial purchase and usage processes.
  Eichstätt ; Ingolstadt, 2022. - 200 S.
  (Dissertation, 2022, Katholische Universität Eichstätt-Ingolstadt)