Blättern nach Zeitschriften

2013

• Roschk, Holger ; Kaiser, Susanne:
  The nature of an apology : An experimental study on how to apologize after a service failure.
  In: Marketing Letters. 24 (2013) 3. - S. 293-309.
  ISSN 0923-0645 ; 1573-059x
  (Peer-Review-Journal)

2011

• 

  Ma, Shaohui ; Büschken, Joachim:
  Counting your customers from an “always a share” perspective.
  In: Marketing Letters. 22 (September 2011) 3. - S. 243-257.
  ISSN 0923-0645 ; 1573-059x
  (Peer-Review-Journal)
• Gelbrich, Katja ; Roschk, Holger:
  Do Complainants Appreciate Overcompensation? : a Meta-Analysis on the Effect of Simple Compensation vs. Overcompensation on Post-complaint Satisfaction.
  In: Marketing Letters. 22 (2011) 1. - S. 31-47.
  ISSN 0923-0645 ; 1573-059x
  (Peer-Review-Journal)