Blättern nach Zeitschriften

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  Hartmann, Stefan ; Homburg, Christian ; Ruhnau, Robin-Christopher M.:
  Understanding and managing the link between firms’ strategic risk-taking and salespeople’s defensive behavior in price negotiations.
  In: Journal of personal selling & sales management. (12. September 2024). - 20 S.
  ISSN 1557-7813 ; 0885-3134
  10.1080/08853134.2024.2386946
  (Peer-Review-Journal)

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  Lanzrath, Aline Isabelle ; Homburg, Christian ; Ruhnau, Robin-Christopher M.:
  Increasing graduates’ interest in B2B sales : how to dispel lay beliefs, fight stigma, and create a profession of choice.
  In: Journal of personal selling & sales management. 44 (2024) 3. - S. 274-292.
  ISSN 1557-7813 ; 0885-3134
  10.1080/08853134.2023.2289701
  (Peer-Review-Journal)