Blättern nach Zeitschriften

Gelbrich, Katja ; Hagel, Julia ; Orsingher, Chiara:
Emotional Support from a Digital Assistant in Technology-Mediated Services : Effects on Customer Satisfaction and Behavioral Persistence.
In: International journal of research in marketing : IJRM. 38 (2021) 1. - S. 176-193.
ISSN 0167-8116
10.1016/j.ijresmar.2020.06.004
(Peer-Review-Journal)

Kunz, Werner H. ; Hogreve, Jens:
Toward a Deeper Understanding of Service Marketing : The Past, The Present and The Future.
In: International journal of research in marketing : IJRM. 28 (September 2011) 3. - S. 231-247.
ISSN 0167-8116
(Peer-Review-Journal)