Blättern nach Zeitschriften

B

• 

  Bischoff, Pirmin:
  Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences.
  In: Industrial Marketing Management. 112 (2023). - S. 160-174.
  ISSN 0019-8501 ; 1873-2062
  10.1016/j.indmarman.2023.05.013
  (Peer-Review-Journal)
• 

  Bischoff, Pirmin ; Hogreve, Jens ; Elgeti, Laura ; Kleinaltenkamp, Michael:
  How salespeople adapt communication of customer value propositions in business markets.
  In: Industrial Marketing Management. 114 (2023). - S. 226-242.
  ISSN 0019-8501 ; 1873-2062
  10.1016/j.indmarman.2023.08.009
  (Peer-Review-Journal)

E

• 

  Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Münkhoff, Eva:
  Industrial services, product innovations, and firm profitability : a multiple-group latent growth curve analysis.
  In: Industrial Marketing Management. 40 (Juli 2011) 5. - S. 661-670.
  ISSN 0019-8501 ; 1873-2062
  (Peer-Review-Journal)