International Co-operation and Competition in Tourist Enterprise : Cultural and Economic Aspects of their Behaviour

Kurzfassung/Abstract

As the level of globalization in business relationships rises, the importance of questions and problems pertaining to intercultural communication increases. This gives rise to new tasks for the social sciences, which can only be performed through interdisciplinary cooperation in the sense of area-studies. This volume presents results of forarea[registered], the Bavarian research network for area-studies specialized in studies of business and culture in non-European regions.