im PublikationsserverTitelangaben
Schilling, Robert ; Brandenburg, Marcus ; Kuhn, Heinrich
:
Simulation-based Evaluation of Tactical Supply Chain Design Scenarios for New Product Introduction.
In: Proceedings of the 17th International Annual EurOMA Conference : Managing Operations in Service Economics. -
Porto, Portugal, 2010
ISBN 978-972-99847-3-0
Kurzfassung/Abstract
Based on a case study from the Fast Moving Consumer Goods (FMCG) industry, the paper analyzes and illustrates the simulation-based evaluation of tactical supply chain design (TSCD) scenarios for new product introduction (NPI). The task of TSCD for NPI is to establish product-specific supply chains that cost-efficiently ensure on time and in full availability of new high quality products over the whole product life cycles (PLC). The problem complexity is driven by cross-regional network aspects and inter-disciplinary factors as well as by dynamics and uncertainty in short PLCs.
Keywords: Fast Moving Consumer Goods, New Product Introduction, Tactical Supply Chain Design
Weitere Angaben
| Publikationsform: | Aufsatz in einem Buch |
|---|---|
| Institutionen der Universität: | Wirtschaftswissenschaftliche Fakultät > Betriebswirtschaftslehre > ABWL, Supply Chain Management & Operations |
| Titel an der KU entstanden: | Ja |
| KU.edoc-ID: | 5102 |
Letzte Änderung: 08. Okt 2020 10:19
URL zu dieser Anzeige: https://edoc.ku.de/id/eprint/5102/
