A Tale of Three Cultures : The Effect of Consumers’ Ethnic and Gender Stereotypes on Evaluations of Service Providers and Service Firms

Titelangaben

Folkes, Valerie ; Matta, Shashi M.:
A Tale of Three Cultures : The Effect of Consumers’ Ethnic and Gender Stereotypes on Evaluations of Service Providers and Service Firms.
2018
Veranstaltung: Frontiers in Service Conference, AMA, 6-9 Sep 2018, Austin, Texas.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)