Hot Data, Cold Trust : The Role of Privacy Literacy in Restoring Trust and Consumer-Brand Relationships” with Nicole Kirpalani and Shanshan Lou

Titelangaben

Kirpalani, Nicole ; Lou, Shanshan ; Matta, Shashi M.:
Hot Data, Cold Trust : The Role of Privacy Literacy in Restoring Trust and Consumer-Brand Relationships” with Nicole Kirpalani and Shanshan Lou.
2019
Veranstaltung: Center for Positive Marketing Annual Conference, Februar 2019, New York.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung, Vortrag)