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    A motivation-based typology of media companies’ cross-border engagement

    Titelangaben

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    Möller, Johanna E. ; Nölleke-Przybylski, Pamela ; Voci, Denise ; von Rimscha, M. Bjørn ; Altmeppen, Klaus-Dieter ; Karmasin, Matthias:
    A motivation-based typology of media companies’ cross-border engagement.
    In: European Journal of Communication. (2019).
    ISSN 0267-3231

    Volltext

    Volltext Link zum Volltext (externe URL):
    https://journals.sagepub.com/doi/full/10.1177/0267...

    Kurzfassung/Abstract

    This article contributes to theoretical discussions in the field of transnational media management research. We argue that investigating media companies’ activities abroad from a strategy-as-practice perspective can overcome shortcomings implied in research predominantly focusing on strategies applied by entire companies. This is especially valid in times of digitization where changing technological frameworks force media companies to internationalize and restructure their business models. Based on a comparative qualitative analysis of interviews with 34 international senior media managers, this article provides a typology of cross-border activities related to three types of motivations: economic, organizational and socio-political. Relating activities and motivations provides a useful heuristic to systematically compare activities of most diverse media companies beyond objectives such as profit and growth. This sheds light on processes of digitization as related to numerous emerging organizational activities abroad with yet unclear economic trade-offs.

    Forschungsprojekte

    Management und Ökonomie grenzüberschreitender Medienkommunikation. Eine Untersuchung des transnationalen Verhältnisses von Marktstrukturen und Medienmanagement

    Weitere Angaben

    Publikationsform:Artikel
    Schlagwörter:Cross-border strategy, digitization, economics of media, motivations for transnational activity, theory, transnational media management
    Institutionen der Universität:Sprach- und Literaturwissenschaftliche Fakultät > Journalistik > Lehrstuhl für Journalistik mit Schwerpunkt Medienstrukturen und Gesellschaft
    DOI / URN / ID:10.1177/0267323119844416
    Open Access: Freie Zugänglichkeit des Volltexts?:Nein
    Peer-Review-Journal:Ja
    Verlag:SAGE Publ.
    Die Zeitschrift ist nachgewiesen in:
    Titel an der KU entstanden:Ja
    KU.edoc-ID:22816
    Eingestellt am: 30. Apr 2019 14:35
    Letzte Änderung: 30. Apr 2019 14:35
    URL zu dieser Anzeige: https://edoc.ku.de/id/eprint/22816/
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