Media Management in the Digital Age : Toward a Practical Wisdom-based Approach

Titelangaben

Habisch, André ; Bachmann, Claudius:
Media Management in the Digital Age : Toward a Practical Wisdom-based Approach.
In: Altmeppen, Klaus-Dieter ; Hollifield, C. Ann ; Van Loon, Joost (Hrsg.): Value-Oriented Media Management : Decision Making Between Profit and Responsibility. - Cham, Switzerland : Springer, 2017
ISBN 978-3-319-51006-4