A Different Perspective on Service Productivity in Manufacturing Firms

Titelangaben

Velleuer, Mirjam ; Hogreve, Jens ; Hübner, Alexander:
A Different Perspective on Service Productivity in Manufacturing Firms.
In: Brown, Tom ; Swaminathan, Vanitha (Hrsg.) : Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015. - Chicago : Curran Associates, Inc., 2015. - H-24 . - (AMA Educators Proceedings ; 26)
ISBN 978-1-5108-0450-0