Disentangling the Revenue and Cost Implications of the Service Transition : a Latent Growth Analysis

Titelangaben

Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Münkhoff, Eva:
Disentangling the Revenue and Cost Implications of the Service Transition : a Latent Growth Analysis.
In: Proceedings of the ISBM 2010 Academic Conference: Advances in B-to-B Marketing, Harvard Business School, Boston, Massachusetts, August 11-12, 2010. - Boston, USA, 2010